#BigTech / Google, Shopify Team To Boost Buy On Google Merchant Base

Google plans a souped-up Buy on Google product so that participating sellers won’t have to pay the Big Tech firm a commission fee and shoppers will get to pay through such third-party providers as PayPal and Shopify.

[Google:] “Over the past few months, we’ve made significant changes to help businesses reach more consumers and help people find the best products, prices and places to buy online… These changes are about providing all businesses…  the best place to connect with customers, regardless of where a purchase eventually occurs… By removing our commission fees, we’re lowering the cost of doing business and making it even easier for retailers of all sizes to sell directly on Google…”

Earlier this month, Google rolled out Shoploop, a synthesis of social media and eCommerce. The video-shopping platform hosts 90-second tutorials on various products. When consumers see something they want, the app allows them to “save” the item for later or move immediately to a merchant’s website to buy.