… the digital asset investor market has been maturing and growing steadily with many large and even more conservative institutional investors now allocating to crypto-assets for the first time.
Institutions are creating accounts on Coinbase in order to “build direct positions and backing crypto fund managers as part of their alternatives strategy” … the exchange saw a “noticeable” increase in its institutional business’s growth during the first half of 2020. Coinbase confirmed that it added leading university endowments, traditional multi-strategy hedge funds, VCs, and large family offices to its list of clients who are acquiring digital assets directly.
[Coinbase is] also going to expand its lending business by scaling its credit programs across fiat and crypto-assets, in order to meet client demand… “We believe that eventually, all modern financial services businesses will want to provide their clients with digital assets…”
Square’s Cash App, Robinhood, Revolut, SoFi, Tradestation, Swissquote, eToro, Paysafe, and Zeux are just a few of the Fintech firms that now provide some form of crypto brokerage or cryptocurrency payment service to their customers.