#BigTech / Why Banks Want to Partner with Google on Checking Accounts

… aligning with an innovative brand like Google could be one of the biggest benefits of the partnership; customer experience is another benefit that many of the smaller institutions are citing, they are not able to build an experience anywhere near what Google can build…

[BMO Financial Group said] her bank’s partnership with Google fits its strategy of rapid growth… “We’ve been focusing on acquiring new customers and doing that in a digital manner. This was a natural next step in that journey.”

… one thing is clear, banks of all sizes are looking outside the traditional finance space for new experiences, technology and access to customers.