#eCommerce / Klarna Boosts Social Shopping With Shareable Wish Lists

Using Klarna’s “Wish List” feature, consumers can set up, share and follow lists on the Klarna app. Shoppers can connect with lists curated by brands, influencers and Klarna’s shopping experts – and share them with family and friends, too.

[ Chief marketing officer at Klarna: ] “Shopping is undergoing a dramatic change as consumers are increasingly shopping online and from home, but still looking for community and validation… Online social connections are becoming just as important as real-life relationships, so being able to facilitate these types of interactions can be powerful and can bring even more inspiration and value to the shopping experience.”

[ Head of Klarna U.S.: ] “With the launch of this feature, we’re making shopping inherently more social and giving retailers yet another way to connect and engage with shoppers, who are known to look to family, friends and online sources for product recommendations… For our retailer community, ‘Wish’ lists are creating an additional touchpoint where we can enable a deeper understanding of what consumers actually want from brands.”

PYMNTS tracks mobile apps for a variety of sectors, including alternative credit. At the top of the latest list is Klarna, which is currently promoting buy now, pay later (BNPL) alternatives. Previously this summer, Klarna introduced “a new shopping experience” with updated features for its mobile app, which included “exclusive deals” along with the app’s BNPL features.