#eCommerce / Kicking The Wheels Online Amid Auto Sales’ Great Digital Shift

The great digital shift has left no vertical untouched, changing the way we browse for, select and buy … pretty much everything. That includes big-ticket items like cars and trucks that once involved the process of kicking the literal tires.

… some vehicle manufacturers — including PSA (which owns Peugeot) and Volkswagen — are embracing new models that are taking the vehicle-buying process down previously untraveled roads. PSA, for example, is placing greater emphasis on online sales, with a reported goal of delivering 100,000 vehicles to consumers, effectively cutting out the showroom middleman…

[Daimler Chrysler:] “By 2025, 25 per cent of our passenger car sales will be made via online channels,” … Daimler … is in the midst of investing what she told the FT is a “triple-digit million-euro amount” in online efforts to build digital dealerships.

… new and used vehicle sales may benefit from an increased emphasis on digital channels. Carvana, which focuses on used vehicle sales, saw car sales (in units) grow by 25 percent, while revenues grew by 13 percent, year on year…

https://www.pymnts.com/news/retail/2020/kicking-the-wheels-online-amid-auto-sales-great-digital-shift/