#eCommerce / Facebook Rolls Out In-App Marketplace In Facebook Shop

Facebook… announced the rollout of Facebook Shop, designed to make it easier for customers to find items from businesses they love, discover new ones and make purchases in one place. It also provides tools to help businesses sell online.

Facebook first introduced the free platform in May. It was tested this spring and summer in the U.S. along with Instagram Shop… The feature allows companies to place product listings on their Facebook pages, Instagram profiles and stories, or in ads.

In the next few weeks, Shops will become available to eligible businesses. There are plans to add customization features, messaging and new ways for businesses to measure results, Facebook said. The company is also expanding checkout on Instagram to the nation’s businesses and creators.