#OmniCommerce / Afterpay: What Retailers Are Now Learning To Do Differently

… not only are consumers trying new things, but many are increasingly finding that they like them, and want them to become permanent parts of their shopping journeys. That means retailers are waking up to the idea that they need not just a digital shopping portal, but an entire omnicommerce strategy that will require both investment and a real focus on delivering retail experiences differently.

[Afterpay:] “We’re seeing things like curbside pickup, contactless payments, delivery to a customer’s trunk and redesigned physical store spaces…”

“We’ve definitely seen a significant increase in casual fashion, beauty and fitness… We’ve experienced four times as many clicks on fitness and one-and-a-half times as many clicks on beauty…”

Afterpay has seen a similar pickup in home furnishings as people are setting up home offices. Such shifts are creating opportunities for many retailers, as they upgrade their digital offerings with things like timely shipping, package tracking and more.

Moreover, retailers are rethinking the layouts of their physical stores to better accommodate multichannel shoppers. Additionally, they’re employing augmented reality (AR) and virtual reality (VR) technology to make virtual try-ons possible, and are rethinking the multichannel customer journey from end to end. That includes the expansion of the payments process to include Afterpay’s specialty of buy now, pay later (BNPL).