#BigTech / Amazon India Adds Insurance, Gold To Its Offerings

In a bid to attract new customers and sell $13 annual subscriptions to Amazon Prime, the paid service that gives users access to extra services, the eCommerce giant has added insurance and gold to its menu…

Four years ago, Amazon introduced its Amazon Pay digital wallet to increase online payments. Today, it offers a credit card and processes payments for customer bills.

In July, Amazon partnered with Acko General Insurance, a digital insurance startup in India, to offer auto insurance in India. The deal allowed customers to access the products with Amazon Pay, the unit’s payments arm in India, to offer car and motorcycle insurance on Amazon’s app and mobile website.