The idea is to make Alexa a tool for smart home management, even for those without their own Amazon account. The way the service works, new residents won’t have to purchase their own device or set anything up to get started. Instead, they can just speak to Alexa to control the various smart home features available at their residence and use basic Alexa features. like timers, alarms or getting information like news and weather.
Property managers can choose to create custom Alexa skills for each unit, allowing the residents to submit maintenance requests, make amenity reservations or even pay their rent via Alexa.
If the residents have their own Amazon account, they can go through a few steps to link it to their in-home Echo device. Once linked, the residents would then be able to use Alexa’s full range of features, including the ability to listen to music playlists or call friends and family from the Alexa device, for example.
The launch sees Amazon further investing in a market which would allow it to expand Alexa’s footprint without having to increase direct sales of Echo devices to consumers.