#eCommerce #OmniCommerce / Klarna Debuts Social Shopping In The UK

Klarna, the global payments and shopping service based in Sweden, has redesigned its app for users in the United Kingdom.

[CEO:] “… it’s become obvious that shopping online now goes far beyond just a transaction… The new Klarna app elevates the entire shopping experience from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalized experience at their fingertips.”

Among the new features include price reduction and online deal notifications, alerts for products customers love, fashion, beauty and lifestyle products to meet specific customer desires and customers only pay for them when they’re comfortable with the price… In addition to traditional payment methods such as credit and debit cards, Klarna offers buy now, pay later options… the FinTech introduced a “Wish List” to up its social game by connecting with lists curated by brands, influencers and shopping experts and share them with family.