Chetwood Financial, a Welsh challenger bank led by former HSBC banker, Andy Mielczarek, has launched its second lending product to target a wider pool of consumers.
Its first lending product, LiveLend, is targeted at those with significant room to improve their credit scores, dynamically re-adjusting as a customer’s score improves.
Multiple brand strategy
Unlike most challenger banks, Chetwood decided not to rollout all its products under one, big consumer brand.
Instead, each product has its own brand, generating traffic via websites – such as ClearScore – and marketplaces which recommend its solutions.
“They do a great job of bringing customers in and engaging them…”