#BigTech / Facebook’s WhatsApp Enables In-Chat Purchases

Facebook-owned WhatsApp is introducing new services that will enable business users to sell directly on the platform within chats… WhatsApp will also offer hosting services and other tools to make it easy for businesses to sell and users to shop.

[WhatsApp:] “More than 175 million people every day message a WhatsApp business account. Our research shows people prefer to message a business to get help, and they’re more likely to make a purchase when they can do so.”

Hosting will be handled via Facebook, and WhatsApp said it plans to expand its relationship with partners so more business services can be offered.

https://www.pymnts.com/news/social-commerce/2020/facebook-whatsapp-enables-in-chat-purchases