#FinancialInclusion #PFM / UK challenger Strive launches waitlist for family-focused account

Strive, a challenger banking service focusing on 0-18-year-olds, has launched its waitlist. The fintech is a product of Budapest-based fintech ff.next’s acquisition of Australian start-up GoSave, which offers interactive piggy banks for kids.

… The fintech is hoping to take on the junior and family banking market in the UK, rivalling the likes of goHenry and Spriggy.

[Founder:] “We see a real gap in the market to build a solution for parents that grows with the child, so it’s not just a debit card, it’s a whole 0-18 proposition that parents can start at any age.”

… Strive wants to be more than just a debit card. Its savings offering, for example, is designed for adults to open as soon as their children are born.

Other products include an interactive piggy bank – which it acquired in the GoSave deal. As well as a debit card and a marketplace. The latter is home to edtech and toy brands which will reward young users for saving.

[Strive] adds a social element to its offering, the start-up is donating a portion of its piggy bank sales to MyBnk, a youth charity.