#BNPL / Alliance Data Agrees to Acquire Buy Now Pay Later Firm Bread in a $450 Million Stock and Cash Deal

Alliance Data (NYSE: ADS), an established payments, marketing, and loyalty company, has reportedly agreed to a $450 million stock and cash acquisition of Bread, a popular Buy Now, Pay Later (BNPL) firm.

The point-of-sale technologies offered by Bread, which include installment and buy now, pay later options, have an established record of “driving growth for its clients,” the release noted. Alliance Data’s payment offering will now include pay-over-time products, which are expected to be available for Alliance Data brand partners.

[Alliance Data:] “Digital payment offerings such as Buy Now, Pay Later appeal to our brand partners’ younger, technology savvy shoppers seeking convenience, security and choice, and create more opportunities for retailers to drive sales and build brand loyalty among this coveted demographic.”