The bank wants to use Personetics’ AI-based approach to drive better customer engagement through a smoother digital experience… The new ‘My Money Manager’ feature will send “financial tips”, “helpful nudges” and “personalised insights into spending and upcoming financial commitment” via push notifications.
… this means expected deposit dates for regular payments such as salaries, pensions and benefits will gain notification status via the Santander app. It will also notify users about household bills or subscription fees – analysing any increases or decreases, as well as any duplications or new, unrecognised payments.
The alerts will, alongside notification form, land in a new “insights inbox” which the bank has built into its app with Personetics’ help. Customers can also use the tool to view cash flow analysis, including deposits and regular payments, as well as categorised spending analysis. There is even an interactive element to the app, which Santander calls “a spending quiz”. Users can, for example, guess how much they spent in a week.