HMBradley, described as “a digital banking platform for savers,” rewards account holders based on how much of their deposits they save each month, paying up to 3 percent interest on savings.
While the institution brands itself with its saving incentives, it is expanding its credit offerings by launching the HMBradley Credit Card in July. The card offers 3 percent cash back in the cardholders’ highest spending category, 2 percent for their second-highest spending category and 1 percent in all other categories. The card adapts rewards based on the users’ changing spending habits.
[Co-founder, CEO:] “We started HMBradley with the thesis that people of all income brackets want to save money, but they sometimes need a little help or incentive to do that.”
… the challenger bank was born out of his desire find a bank where customer service does not depend on how much money is in the account, and customers aren’t made to feel like “some schmuck with [an] account number.”