Woli, an Athens-based start-up, founded itself back in May to create a digital banking offering for families… Not dissimilar from other child-focused banking apps, Woli will also send instant notifications to parents on kids’ spending. Guardians can also switch the card on or off if they want to restrict spending.
But Woli’s aspirations stretch beyond banking. It envisions rolling out non-financial family services, such as a family chat function, and a calendar feature… [Woli:] “Eventually creating a much-needed space for families to organise their life in a better way.”
… Woli’s aim for Europe-wide coverage will see it take on players such as goHenry, Pixpay, Revolut, and Strive… [Strive:] “We see a real gap in the market to build a solution for parents that grows with the child… So, it’s not just a debit card, it’s a whole 0-18 [year old] proposition that parents can start at any age.”