#PFM / MassMutual to acquire fintech Flourish to deliver ‘digitally-enabled’ financial planning

The acquisition will grow MassMutual’s product suite and will help the company to deliver “digitally-enabled financial planning”…

Following the acquisition, Flourish will operate independently from MassMutual’s insurance and wealth management business but will leverage MassMutual’s resources and knowledge to expand the product offering. Flourish serves more than 350 RIAs that represent $600 billion of assets under management.

[ MassMutual:] “MassMutual is focused on providing a simplified, digital, customer-centric user experience, and Flourish will help accelerate that strategy, ultimately supporting our vision of providing financial well-being for all Americans.”