#BNPL / Klarna adding one million new customers each month

For the uninitiated, Klarna empowers shoppers with flexible payments solutions with retailers like Lenovo, Macy’s, Footlocker, Etsy, and thousands of other stores across multiple categories. Users can leverage buy-now-pay-later capabilities with four interest-free payments and no credit impact via the company’s instant approval process.

The company also leverages a rewards points system that allows consumers to accumulate points for gift cards… Klarna’s BNPL capabilities and loyalty program are proving to be valuable operational drivers in the company’s pursuit of outsized growth and a looming initial public offering. The company shared that it is seeing “tremendous momentum in the US, including a record 15 million customers overall to kick off 2021.”…

The Klarna app is also driving massive user engagement, with 3.5 million monthly active users as of the end of December, an increase of 204% year over year. The app averaged 60,000 new daily downloads in December and was among the top 10 most downloaded shopping apps in the US during Q4 2020…

https://finledger.com/2021/02/03/klarna-adding-one-million-new-customers-each-month/