#SustainbleFinance #FinancialInclusion / Varo Launches New Brand: “A Bank for All of Us”

As the first and only digital bank with a national charter, Varo is kicking off its powerful ‘A bank for all of us’ brand relaunch with a full-stack integrated national media investment

Varo’s new brand campaign is anchored in the company’s purpose and ambition: financial opportunity and inclusion for all. The launch phase of the “A bank for all of us” campaign reimagines money and puts modern American consumers at the very core. The campaign highlights the diversity inherent in our communities and features a range of American faces…

[Varo:] “Varo believes that when people have a healthier relationship with their money, it leads to a healthier relationship with themselves, and with all those closest to them… The Varo experience starts with inclusion – and our new campaign seeks to showcase people and communities that are often underrepresented in financial services.”