#CustomerCentricity / Why B2B fintech companies are hiring CMOs

While chief marketing officers (CMOs) have often taken prominent roles defining the brand voices of large financial companies and consumer fintechs, a new breed of CMOs is taking the reins at business-to-business (B2B) fintech companies… Earlier this month, Brex, a card and financial product company that caters to startups, hired former Spotify marketing executive JuneContinue reading “#CustomerCentricity / Why B2B fintech companies are hiring CMOs”

#DigitalBanking #CustomerCentricity / ‘We had the audacity to think big and execute on that bold vision’: Go ldman Sachs internal memo includes interview with outgoing head of consumer business, Harit Talwar

[Harit Talwar:] I joined because during the interview process itself, I fell in love with what I perceived to be the culture of Goldman Sachs. We’re not perfect, but we truly embody the spirit of One Goldman Sachs and believe in team work, excellence, and building an environment where the people bring the best ofContinue reading “#DigitalBanking #CustomerCentricity / ‘We had the audacity to think big and execute on that bold vision’: Go ldman Sachs internal memo includes interview with outgoing head of consumer business, Harit Talwar”

#FinancialLiteracy #Personalisation / Broadening the Reach of Financial Literacy Through Hyper-Personalization

Behavioral economics is the field of study which acknowledges that people are irrational beings… In addition to being irrational, most people struggle to understand financial products and services. According to Standard & Poor’s financial literacy survey, only 33% of the world is financially literate. The study concluded the following: among the four topics that defineContinue reading “#FinancialLiteracy #Personalisation / Broadening the Reach of Financial Literacy Through Hyper-Personalization”

Starbucks Sweetens Loyalty Perks With Payment Options

… customers who use the Starbucks app to order at company-operated stores will no longer have to pay for their purchases through the app in order to earn stars in the rewards program. Instead, customers will be able to use cards, cash or yet-to-be-identified  mobile wallets. [Starbucks:] “Having a connection with our customers, whether inContinue reading “Starbucks Sweetens Loyalty Perks With Payment Options”

InsurTech Hippo Closes On $150M On $1.5B Valuation

Hippo, the tech startup that provides home insurance digitally. [Co-founder and CEO:] “We set out to change the relationship between homeowners and home insurance by offering more value and services in each interaction with our customers… We’ve seen tremendous growth over the last three years since launch, by leveraging technology wisely and reimagining the customerContinue reading “InsurTech Hippo Closes On $150M On $1.5B Valuation”

Money manager for freelancers Flow lands Dutch PSD2 licence

Flow manages users’ money-flows using an autopilot feature which acts a lot like a “pre-accounting method”… It can also recognise invoices, before automatically saving or depositing money into an assigned account, and sets aside VAT. Whilst the offering is geared towards freelancers, companies and consumers can also use the service to save and manage cashContinue reading “Money manager for freelancers Flow lands Dutch PSD2 licence”

Inside Betterment’s move into banking with President of Retail, Mike Reust

Betterment was headed in the direction of added banking functionality… Now, the challenger bank is emphasizing cashflow management as a central tenet of its platform. A lot of monoline financial firms look a lot like banks nowadays. Rebundling, as we like to call it in the industry, is happening. You don’t need to look furtherContinue reading “Inside Betterment’s move into banking with President of Retail, Mike Reust”

UBS invests in home ownership startup Houzy

As part of its platform business model for property owners, UBS has invested in Houzy, a Swiss startup that offers users tips and tools to handle renovations and likely costs. The interest in Houzy follows the recent launch by UBS of key4, an open online platform for financing and maintaining owner-occupied homes and housing. HouzyContinue reading “UBS invests in home ownership startup Houzy”